SPORTS MARKETING
When I first heard of sports marketing, as many students that started a sports marketing course, I thought it was only about sponsorships, ticket and jersey sales. At the end of the module I can clearly say that sports marketing is far more complex than I thought, where proper fan engagement is key. This blog…
After the Euro 2020 final, three England players: Marcus Rashford, Bukayo Saka and Jadon Sancho became the target of widespread racist abuse on social media. As these abuses increased and were taken to an extreme level, 11 people who posted racist comments on these players’ social media posts were arrested under investigation of a hate…
The rise of social media platforms not only shaped sports but also paved the way for fan engagement, reaching billions of people worldwide. Two of the greatest football players, Cristiano Ronaldo and Lionel Messi, have a combined reach of almost 900 million people on Instagram alone (Statista, 2022). Additionally, according to Statista (2026), one of…
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